Empathie Kundenkontakt Erfolgsauswirkungen Altersunterschiede UnternehmensfBChrung PDF B5ec534eb

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Empathie im Kundenkontakt: Einflussfaktoren, Erfolgsauswirkungen und Altersunterschiede als Kontextfaktoren (Neue Perspektiven der marktorientierten Unternehmensführung) (German Edition) PDF




by Kai Rödiger : Empathie im Kundenkontakt: Einflussfaktoren, Erfolgsauswirkungen und Altersunterschiede als Kontextfaktoren (Neue Perspektiven der marktorientierten Unternehmensführung) (German Edition)

ISBN : #3658181575 | Date : 2017-04-26

Description :

PDF-fd596 | Kai Rödiger untersucht, wie sich Altersunterschiede auf die Interaktion von Kundenkontaktmitarbeitern und Kunden auswirken können, und weist nach, dass Mitarbeiter, die kundenorientiert eingestellt sind, empathischer auf Kunden eingehen und so den Erfolg der Interaktion positiv beeinflussen können. Der Autor nutzt einen dyadischen Multi-Branchen-Datensatz, um sowohl organisationale Einflussfakt… Empathie im Kundenkontakt: Einflussfaktoren, Erfolgsauswirkungen und Altersunterschiede als Kontextfaktoren (Neue Perspektiven der marktorientierten Unternehmensführung) (German Edition)


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Empathie im Kundenkontakt: Einflussfaktoren, Erfolgsauswirkungen und Altersunterschiede als Kontextfaktoren (Neue Perspektiven der marktorientierten Unternehmensführung) (German Edition) by by Kai Rödiger

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Marketing Strategy Thinking Mark Hill Ebook PDF 2c05cca13

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Marketing Strategy: The Thinking Involved PDF




by Mark E. Hill : Marketing Strategy: The Thinking Involved

ISBN : # | Date : 2012-04-27

Description :

PDF-d7eb4 | Marketing Strategy: The Thinking Involved is an innovative text that holds that marketing thinking leads to effective marketing strategy. It goes beyond simply introducing students to concepts and theories in the field by providing them with tools and methods to develop marketing thinking and questioning skills that will help them apply the concepts to real-life marketing strategy issues. As the c… Marketing Strategy: The Thinking Involved


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[Pub.74LWn] Marketing Strategy: The Thinking Involved PDF | by Mark E. Hill


Marketing Strategy: The Thinking Involved by by Mark E. Hill

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New Economy Competition Rise Consumer PDF 5f1ee661f

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New Economy – New Competition: The Rise of the Consumer? PDF




by D. Asch : New Economy – New Competition: The Rise of the Consumer?

ISBN : #0333778235 | Date : 2001-01-25

Description :

PDF-84759 | The new economy has given rise to new forms of competition. This book provides a rich mix of theory, evidence and management practice that will be invaluable to directors and managers who want to bring their companies closer to their customers. The author considers competition, the roles of consumers, and legislative and regulatory authorities. The book concludes by considering the impact of the r… New Economy – New Competition: The Rise of the Consumer?


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[Pub.02mEf] New Economy – New Competition: The Rise of the Consumer? PDF | by D. Asch


New Economy – New Competition: The Rise of the Consumer? by by D. Asch

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New Successful Large Account Management PDF E81f19cd5

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The New Successful Large Account Management: Maintaining and Growing Your Most Important Assets — Your Customers PDF




by Robert B. Miller : The New Successful Large Account Management: Maintaining and Growing Your Most Important Assets — Your Customers

ISBN : #0446694665 | Date : 2005-04-20

Description :

PDF-d5fcd | For the Accounts You Can’t Afford to Lose: The Strategies that Will Keep Your Customers Coming Back Whether your company has $50,000 or $5 million in sales, chances are that at least half of your revenue comes from a few crucial accounts. What does it take to keep them going strong? The authors of The New Strategic Selling and The New Conceptual Selling present a hard-hitting, no-nonsense book of … The New Successful Large Account Management: Maintaining and Growing Your Most Important Assets — Your Customers


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[Pub.39WyD] The New Successful Large Account Management: Maintaining and Growing Your Most Important Assets — Your Customers PDF | by Robert B. Miller


The New Successful Large Account Management: Maintaining and Growing Your Most Important Assets — Your Customers by by Robert B. Miller

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Secrets Selling Services Everything Customer PDF 62bca3e49

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Secrets of Selling Services: Everything You Need to Sell What Your Customer Can’t See―from Pitch to Close (Business Books) PDF




by Stephan Schiffman : Secrets of Selling Services: Everything You Need to Sell What Your Customer Can’t See―from Pitch to Close (Business Books)

ISBN : #0071791620 | Date : 2012-11-29

Description :

PDF-50492 | From America’s #1 sales trainer–the ultimate closer’s guide for selling services Stephan Schiffman–the acclaimed author of The 25 Habits of Highly Successful Salespeople and other top-selling sales books–applies his proven strategies to help you get the edge in one of the most challenging but potentially rewarding categories in the sales game. In Secrets of Selling Services, Schiffman teache… Secrets of Selling Services: Everything You Need to Sell What Your Customer Can’t See―from Pitch to Close (Business Books)


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[Pub.66sDg] Secrets of Selling Services: Everything You Need to Sell What Your Customer Can’t See―from Pitch to Close (Business Books) PDF | by Stephan Schiffman


Secrets of Selling Services: Everything You Need to Sell What Your Customer Can’t See―from Pitch to Close (Business Books) by by Stephan Schiffman

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Coca Colas Marketing Strategy Analysis Communication PDF 16b58c07e

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Coca-Cola’s Marketing Strategy: An Analysis of Price, Product and Communication PDF




by Julia Anders : Coca-Cola’s Marketing Strategy: An Analysis of Price, Product and Communication

ISBN : #3656495270 | Date : 2013-09-12

Description :

PDF-b75c8 | Research Paper (undergraduate) from the year 2011 in the subject Communications – Public Relations, Advertising, Marketing, Social Media, grade: 1,0, , language: English, abstract: Coca-Cola: a Soft drink which is not only refreshment, but an American symbol. Coca-Cola has grown to one of the world’s biggest and most successful companies. Such a success could only be achieved by a strong and outst… Coca-Cola’s Marketing Strategy: An Analysis of Price, Product and Communication


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[Pub.01iHE] Coca-Cola’s Marketing Strategy: An Analysis of Price, Product and Communication PDF | by Julia Anders


Coca-Cola’s Marketing Strategy: An Analysis of Price, Product and Communication by by Julia Anders

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Marketspace How Profit Information Economy PDF Eefd7ee3d

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Marketspace: How to Profit from the Information Economy PDF




by Jeffrey Rayport : Marketspace: How to Profit from the Information Economy

ISBN : #075281396X | Date : 1999-05-20

Description :

PDF-2444c | The dimensions of competition in business are changing rapidly. Not long ago, business was conducted principally in the “marketplace” – an environment involving physical products (books) and services (banking) delivered by real people in physical channels (high street bookshops and banks). Now, this physical world of the “marketplace” is only half of the competition in business – and increasingly … Marketspace: How to Profit from the Information Economy


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[Pub.46Qoc] Marketspace: How to Profit from the Information Economy PDF | by Jeffrey Rayport


Marketspace: How to Profit from the Information Economy by by Jeffrey Rayport

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Wisdom Crowds James Surowiecki PDF D2726d2dc

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The Wisdom of Crowds PDF




by James Surowiecki : The Wisdom of Crowds

ISBN : #0385721706 | Date : 2005-08-16

Description :

PDF-04df0 | In this fascinating book, New Yorker business columnist James Surowiecki explores a deceptively simple idea: Large groups of people are smarter than an elite few, no matter how brilliant—better at solving problems, fostering innovation, coming to wise decisions, even predicting the future. With boundless erudition and in delightfully clear prose, Surowiecki ranges across fields as diverse a… The Wisdom of Crowds


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The Wisdom of Crowds by by James Surowiecki

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Strategic Marketing Management Means End Approach PDF F70f13e6b

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Strategic Marketing Management: A Means-End Approach PDF




by Mark E. Parry : Strategic Marketing Management: A Means-End Approach

ISBN : #0071372229 | Date : 2001-12-26

Description :

PDF-82a94 | Strategic Marketing Management provides a logical approach for developing and positioning corporate and product brands, and skillfully managing those brand positions over time. Case studies and examples illustrate how to maximize benefits from a “first-mover” strategy, navigate a brand extension, set priorities when establishing brand meanings, and more. Whether branding new product lines or mana… Strategic Marketing Management: A Means-End Approach


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[Pub.65FpQ] Strategic Marketing Management: A Means-End Approach PDF | by Mark E. Parry


Strategic Marketing Management: A Means-End Approach by by Mark E. Parry

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Building Strong Brands David Aaker PDF 05552eeda

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Building Strong Brands PDF




by David A. Aaker : Building Strong Brands

ISBN : #002900151X | Date : 1995-12-12

Description :

PDF-7de05 | In this compelling work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald’s, and others to demonstrate how strong brands have been created and managed.As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker’s pathbreaking book, Managing Brand Equity, managers discover… Building Strong Brands


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[Pub.30ACF] Building Strong Brands PDF | by David A. Aaker


Building Strong Brands by by David A. Aaker

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